What is Black Friday? Originating in the United States, Black Friday is a commercial event that takes place on the Friday following Thanksgiving. This Friday traditionally marks the start of the holiday shopping season.
This day dedicated to consumption and supposed good deals has spread throughout Europe in just a few years.
While Black Friday is alluring with its exceptional discounts and attractive prices on millions of products, there is a disconcerting reality behind it, particularly for the environment.
This Black Friday rhymes with over-consumption, false bargains but also ecological disaster.
What is Blue Friday? Blue Friday is a concept that competes with Black Friday. Rather than over-consuming, we want to invite you to consume more intelligently.
Let's forget about promotions, postpone Christmas presents and take advantage of this day to support sensible projects.
Instead of offering you excessive promotions, this Friday we will offer you consumption that makes sense.
On Blue Friday, when you purchase a TreeBike, three trees will be replanted thanks to the Reforest'Action association.
Forest specialist, Reforest'Action is a French B Corp certified company founded in 2010. Thanks to their unique crowdplanting model, they have now financed more than 23 million trees in 42 countries thanks to the commitment of 3,000 companies and 400,000 citizens.
Their mission? To preserve, restore and create forests around the world in order to develop their multiple environmental, social and economic benefits over the long term.
So, are you convinced? Take advantage of this day to consume intelligently.